pipeline
Design brief
There is a developmental gap with many toys and games. Some children prefer to play games that have a rigid pattern and structure, while others prefer a loose and simple approach. This can make play challenging–especially if there is an age difference between children. Children's developmental stages often manifest themselves in how they play. This design ai to help bring children closer together and build a sense of community by creating a simple and versatile game that can be enjoyed by a wide age range
Observation
Most older children often enjoy more complex and structured games, while younger children prefer simple, easy to learn games.
Research
I studied psychological data relevant to play and childhood development. I also performed user interviews and analyzed products on the market.
"We don’t really have a lot of toys like dolls or action figures. The kids I work with, their favorite toy is a giant box of plastic gears that we use to create our own designs.”
- Lindsey Kennell, Teacher at Imprints Day School
Market Analysis
Ideation
I began the design process with rough, thumbnail sketches that focused primarily on giving play value to both older and younger demographics.
Final Design
Customizable board
The game board consists of interlocking tiles that the players use to create a unique board design every game. This also allows children to use it as a basic construction toy.
Competitive Gameplay
Players start on the tile matching their respective team colors. They then take turns placing pieces to gain control of the board. The player with the most connections to the board at the end of the game wins.
Adaptive Play
Players are able to modify the game to fit their needs. Players can make minor adjustments to the existing rules, or they can make up entirely new games of their own.
